2016 ESSENCE FESTIVAL DURBAN
The first-ever South African Tourism Essence Festival Durban (SATEFD) Media Junket was designed to create integrated media coverage with a focus on Durban, SA as a ‘unique’ travel destination using the 2016 Essence Festival as the backdrop for a cross-section of features with media platforms that include radio, television, print, online and social media. Media invites included travel, beauty and culture outlets to promote Durban as South Africa’s best kept secret!
Miles Ahead Entertainment (MAE) on behalf of South African Tourism and EFD facilitated a 7-day Junket from November 7th -14th in Durban, South Africa. Agency coordinated and managed all junket activation; including hosted media, press agenda, tours and one on one interview opportunities and produced a series of video vignettes to service to a cross section of media outlets around the world. Provided detailed post junket recap with impressions of over 130.1 Million
See recap below: