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Essence Festival Media Junket
Miles Ahead Entertainment created and over the last five years has produced for Essence Communications the Essence Festival Media Junket. Participants include local and national television, radio, print and digital outlets. The agency pitched and generated sponsor support on behalf of Essence that includes McDonald’s, Coca-Cola, P&G, Verizon and Ford. The Essence Festival media coverage has generated over 267 million impressions annually.