Burrell Communications & Toyota Avalon
Miles Ahead Entertainment has built a strong reputation implementing and managing specialized media junkets for a cross-section of clients from Coca-Cola to Essence Communications. On behalf of Burrell Advertising’s client Toyota, MAE hosted over 20 journalists in Cincinnati, Ohio to celebrate the launch of the all-new Toyota Avalon and the African-Americans who have contributed to the evolution of this vehicle. The 2013 Avalon combines passionate styling, innovation and an elevated level of craftsmanship to help reposition Toyota’s flagship sedan within the highly-competitive premium mid-size segment. The event generated over 200 million impressions and served as a platform to the vast diversity in the Toyota Corporation.